I recommend that you only accept guest blog posts from certified, vetted individuals with interesting viewpoints as well as experience related to your space. You do not want any type of arbitrary piece of content on your site. You desire content that will involve and enlighten viewers while developing trust and authority in your room.
As opposed to maintaining our process concealed, I wished to share RevenueZen’s guest post standards. These are the guidelines we use for ourselves (as well as it resembles the standards we produce for our customers when we handle their guest blog post program).
Furthermore, if you believe you would certainly make a wonderful factor to our blog site, call us about submitting a guest post. If you have experience and also experience in the B2B marketing and also sales globe, we would certainly enjoy to chat regarding teaming up.
Feel free to utilize our guidelines as a design template for developing your own guest uploading standards. For context, these standards are generally sent after we have actually settled on collaborating with a person on a visitor message.
Guest Message Guidelines Layout
Thanks for contributing to RevenueZen! We’re teaming up with some of the best minds on the planet of advertising and marketing as well as sales to enlighten founders and also profits leaders on their development strategy. By partnering together, we intend to display your idea management while advertising your brand name as a trusted source in your room.
Being a rather store company, we get incoming leads regularly who aren’t rather the appropriate fit for our services. When that occurs, we like to refer these cause trusted companions.
With that in mind, below are some standards as well as referrals for each item of web content that you send.
Listing of Desired Blog Post Themes and also Topics
Generally, messages we approve for guest content loss under the complying with themes:
Web content advertising and marketing
Incoming advertising and marketing
SaaS and start-up growth methods
LinkedIn as well as social selling
Advertising pointers, guides, how to’s, and suggestions for creators
While conceptualizing what to cover, ask yourself these concerns:
Will this topic be relevant to the RevenueZen audience?
Will this post offer remedies (that don’t need the acquisition of my product)?
Am I certified to discuss this subject?
What insight can I offer this topic that no one else can?
When unsure, connect with me at firstname.lastname@example.org.
Keep in mind: We desire material from people with hands-on experience in marketing, sales, or as an owner. If you’re a freelance author attempting to obtain experience, feel free to apply separately!
Guest Article Material Tips
The leading light behind our blog is to share web content that’s instructional, appealing, as well as enjoyable … not product-focused or promotional.
We’ve developed a high level of count on with our consumers since they recognize we will never ever press something on them that we don’t 110% think remains in their benefits, even when that means telling them not to utilize our solutions. Being extremely self-promotional ruins that trust fund, even if your recommendations is excellent.
Rather, utilize our blog to showcase your knowledge with possible new consumers. If individuals find your content important, they’ll investigate you all by themselves. Similarly, our group will gladly use your content to make warm introductions to you when suitable.
Posts should be 1,000– 1,500+ words in size. We discover this is a wonderful place with our readership, and also you’ll fit in with the remainder of our blog by doing this. Longer is excellent, also.
Separate your content, so it’s easy to review. This suggests consisting of headings, subheadings, bullets, and any other aesthetic elements to increase the readability of your item.
Write in a natural, conversational tone. We intend to share web content that is authoritative, yet not robot. We’re generating blog material– not Wikipedia web pages, so don’t avoid displaying your funny bone. That said, if your guest article was a motion picture, the highest possible ranking we had actually want to see on it is PG-13.
All material MUST BE ORIGINAL. We do decline replicate or syndicated material as visitor articles. If your blog post has actually appeared anywhere else on the web, we can’t publish it on our blog. If you quote various other web content, web link to it.
Constantly call your sources. We recognize that you’re a professional, however our target market may not be so sure. If you’re mosting likely to go down some statistics (ie: “open prices leapt 55 percent overnight”), web link back to the initial resource.
Talk about your real-world experience. Speak about blunders you’ve made, prepares you’ve built, and strategies you have actually performed. Make use of your own individual experience to talk authoritatively concerning what you understand.
Take a position. If you disagree with usual wisdom on a topic, speak about why the mainstream point of view is wrong or misleading. Back up your point of view with facts. Take screenshots. Include interesting data. Support your arguments with external references.
Other Points to Include in Your Visitor Message
Data. Research study shows that 94 percent of people are 53 percent more probable to think material that’s supported by 26 percent a lot more data. (Okay, that’s comprised. However try to include verifiable initial or third party research study, stats, and also data in your post.).
Outbound Links. Does someone else have a terrific perspective on a topic? Wish to ensure people understand a specific definition of a word or idea? Link to it. Make certain these links are to reliable websites. Only web link to your site if it’s a very relevant article.
Checklists and Bullets. We’re fans. Viewers are followers. Most people skim short articles up until they locate the value. Bullet points make this easy.
Workable Takeaways. Evaluate the takeaways of your article as bullet factors at the end of your post.
NOTE: * RevenueZen books complete content control as well as might modify or modify submissions as we please. These tweaks consist of anything from removing too much self-promotion, to optimizing for SEO, modifies both tiny and also big, and more.
Guest Message Logistics.
First, we’ll collaborate and also settle on a topic and title. Do not start creating till we have actually done this!
When we’ve agreed on the subject, offer me a deadline for when you anticipate to submit the article for us to review.
After you have actually created your draft, send it to me as a Google Doc. Utilize these sharing settings:.
On– Any individual with the link;.
Access– Can modify.
I’ll make edits in this Doc, so make a duplicate if you wish to maintain an original version of your writing.
Send a short, couple sentence bio. This can consist of a link to your LinkedIn profile and/or your website.
I’ll allow you understand when the post is scheduled to go online.